Networking At The 2017 South Florida Music Showcase Written by Aaron Grant on September 13, 2017

South Florida Music Showcase

Make It Count

So what’s really the point of attending the South Florida Music Showcase? Well, there are a few different reasons, but this article focuses more on the networking and the things you should be doing to make real connections.

It’s really all about building long-lasting relationships. Getting to know like-minded individuals that could add value to your network and vice versa. You just never know where someone will be in his or her careers 1-5 years from now. Some will inevitably leave the music industry (it ain’t for everybody), while others will continue plotting along their next steps. Either way, actually meeting someone face to face could make all the difference in how you are received.

We all have slid in a few DM’s before, or have sent a cold email to bloggers, DJs, and industry executives, only to not have them reply back to you. It sucks, but it’s reality. They simply do not know you, so you simply do not get a response back (most of the time). Don’t take these things personally. If there’s a will, there’s a Jada Pinkett-Smith somewhere!

Make It About Them

The music industry is really all about connections. Either you’re the plug, or you know the plug. You want to be able to play both sides of the field and attending the South Florida Music Showcase will surely help steer you in the right direction. We’re all about connecting and supporting one another, which is why we invite people like you to our annual gala!

So, just how do you network? Does it matter if you’re an introvert or an extrovert? Well, I could only tell you from my own personal experience. Generally speaking, I’m a good conversationalist. I could talk to whomever about whatever and walk away having learned something. I guess an unconscious goal of mine is to be genuinely interested in other people. There’s this book I read by Dale Carnegie, How To Win Friends and Influence People. In it, he talks about being interested in other people and in return, people will become interested in you. I guess it’s one of those good karma kinds of things, “do unto others as you would have them do unto you.”  It makes a ton of sense because people are usually happy to talk about themselves anyway – especially in the music industry. Who doesn’t have an artist or some kind of project they aren’t excited to talk about? Everybody does.

The Introduction

So my goal when networking is to learn about others and I think you should adopt this goal and apply it in your own life. An easy question to ask anyone at an event is, “what brings you here?”  If you don’t get a reply from that, ask louder. You’re pretty much guaranteed to get a response. If you speak to someone who is only there to show support for someone else (this happens often), find out who they’re supporting, what he or she does, and begin to support that person as well. See where I’m going with this? Who knows, maybe you’ll talk to the wife of a major executive. At least you’ll now have an inside connect, directly to the plug, and they’ll more than likely give you a warm introduction to them. See you at the 2017 South Florida Music Showcase.